Marketing is performed inside a vibrant environment; they are constantly changing and growing. Thus marketing is divided into four different elements that are referred to as Marketing Mix. 1) Product 2) Price 3) Promotion 4) Place (Physical Distribution.)
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Marketing is a function that begins with a “Product”, followed by an objective to direct its flow. Its Selling, Advertising, Promotion –either one or all. The American Marketing Association defines marketing as “Marketing is the performance of business activities that directs the flow of goods and services from producers to consumer or user.”
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